A Winning Start Purpose

Thinking about starting a new business? Want to improve your existing business?

You’re not alone. Each year in the United States more people are trying to start a new business than are getting married or having children. Unfortunately, most individuals desiring to “open shop” do not fully understand what's involved. As a result, approximately 50% of small businesses do not survive their first year. A Winning Start is a practical, hands-on guide that contains everything you need to know in order to start and operate a new or existing business with your eyes opened. It provides a realistic, "feet-on-the-ground" perspective of what it really means to be in business yourself.

In this guide, you will learn all about the different "hats" a business owner must wear and what it takes to successfully manage the different aspects of a business start-up. You will also learn how to:

  • Choose the best legal structure for your new business and use the corresponding tax requirements to your advantage;
  • Create a simple yet effective record keeping system that tracks cash flow and monthly profit and loss;
  • Effectively set prices for your product or service;
  • Obtain financing from sources other than just a bank;
  • Develop a strategic marketing plan to promote and sell your product or service;
  • Create a professional business image;
  • Hire employees according to their natural strengths, and
  • Develop a practical business plan that will serve as a strategic road map for growth.

Unlike other business start-up guides, A Winning Start contains eight audio CDs with a 2006 future updates CD, and a corresponding, written manual. The CDs make it easy for you to listen and learn while you're on the go. Also, on the last CD, several interviews with successful, real life entrpreneurs are provided which equip you with valuable insights you will not get from any textbook.

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